‘The Power of Normality” is the slogan of our new campaign with which, from Fundación Personas, we want to give visibility to people with #IntellectualDisability from the perspective of their inclusion in a normal life.
In this campaign, you can play to find Sara, Luis or Dani, through fun illustrated riddles placed in the different bus shelters that AUVASA has spread throughout the city of #Valladolid.
Emulating the classic ” Where is Wally?”, through a simple question the challenge is launched to look for Sara, Luis or Dani in the drawing, pointing as a single clue: “If you want to find them, all you have to do is look for a person with an intellectual disability.
We also encourage you to share the location of SARA, LUIS OR DANI, in social networks, through the hashtag #ElPoderdelaNormalidad.
If you think you have discovered it, take a picture of the character and upload it to our facebook or Instagram account.
With this campaign we aim to raise awareness in society that in a normal environment, it should be difficult to find people with intellectual disabilities, because their condition should not make a difference.
One of the main problems faced by people with #intellectualdisabilities is the lack of knowledge and prejudice on the part of society, something that hinders their integration and access to jobs.
With this new campaign and through a simple riddle, Fundación Personas invites people to imagine a world in which inequality is reduced and defending the Power of Normality.
The campaign can be seen since September 15 in the bus shelters located in multiple points of the city of #Valladolid. It has counted with the historic collaboration of the company Exterior Plus and the illustration is by the Valladolid artist, Alberto Sobrino.
