{"id":20376,"date":"2020-09-15T09:08:00","date_gmt":"2020-09-15T09:08:00","guid":{"rendered":"https:\/\/fundacionpersonas.es\/new-campaign-the-power-of-normality\/"},"modified":"2026-02-07T12:41:11","modified_gmt":"2026-02-07T12:41:11","slug":"new-campaign-the-power-of-normality","status":"publish","type":"post","link":"https:\/\/fundacionpersonas.es\/en\/new-campaign-the-power-of-normality\/","title":{"rendered":"New campaign: &#8220;The Power of Normality&#8221;."},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">&#8216;The Power of Normality&#8221; is the slogan of our new campaign with which, from Fundaci\u00f3n Personas, we want to <strong>give visibility to people with #IntellectualDisability from the perspective of their inclusion in a normal life.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">In this campaign, you can play to <strong>find Sara, Luis or Dani<\/strong>, through fun illustrated riddles placed in the different bus shelters that AUVASA has spread throughout the city of #Valladolid.  <\/p>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Emulating the classic &#8221; <a rel=\"noreferrer noopener\" href=\"https:\/\/es.wikipedia.org\/wiki\/%C2%BFD%C3%B3nde_est%C3%A1_Wally%3F\" target=\"_blank\">Where is Wally?&#8221;<\/a>, through a simple question the challenge is launched to look for Sara, Luis or Dani in the drawing, <a rel=\"noreferrer noopener\" href=\"https:\/\/es.wikipedia.org\/wiki\/%C2%BFD%C3%B3nde_est%C3%A1_Wally%3F\" target=\"_blank\"> <\/a>pointing as a single clue: <em><strong>&#8220;If you want to find them, all you have to do is look for a person with an intellectual disability.<\/strong><\/em><\/p><\/blockquote>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/fundacionpersonas.es\/wp-content\/uploads\/2021\/10\/Captura-de-pantalla-2020-09-15-a-las-9.34.28-374x290-1.png\" alt=\"\" class=\"wp-image-3381\"\/><\/figure>\n<p class=\"wp-block-paragraph\">We also encourage you to share the location of SARA, LUIS OR DANI, in social networks, through the hashtag <strong>#ElPoderdelaNormalidad<\/strong>.<\/p>\n\n<p class=\"wp-block-paragraph\">If you think you have discovered it, take a picture of the character and upload it to our <a rel=\"noreferrer noopener\" href=\"https:\/\/www.facebook.com\/FPersonas\/\" target=\"_blank\">facebook<\/a> or <a rel=\"noreferrer noopener\" href=\"https:\/\/www.instagram.com\/fundacionpersonas\/\" target=\"_blank\">Instagram<\/a> account.<\/p>\n\n<p class=\"has-vivid-cyan-blue-color has-text-color wp-block-paragraph\">With this campaign we aim to raise awareness in society that <strong>in a normal environment, it should be difficult to find people with intellectual disabilities, because their condition should not make a difference.<\/strong> <\/p>\n\n<figure class=\"wp-block-gallery columns-4 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/www.fundacionpersonas.org\/wp-content\/uploads\/2021\/01\/20200915_064510_resized-1.jpg\"><img decoding=\"async\" src=\"https:\/\/fundacionpersonas.es\/wp-content\/uploads\/2021\/10\/20200915_064510_resized-1-490x290-1.jpg\" alt=\"\" data-id=\"3630\" data-full-url=\"https:\/\/www.fundacionpersonas.org\/wp-content\/uploads\/2021\/01\/20200915_064510_resized-1.jpg\" data-link=\"https:\/\/www.fundacionpersonas.org\/2020\/09\/15\/el-poder-de-la-normalidad\/20200915_064510_resized-1\/\" class=\"wp-image-3630\"\/><\/a><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/www.fundacionpersonas.org\/wp-content\/uploads\/2021\/01\/20200915_075559_resized-1.jpg\"><img decoding=\"async\" src=\"https:\/\/fundacionpersonas.es\/wp-content\/uploads\/2021\/10\/20200915_075559_resized-1-490x290-1.jpg\" alt=\"\" data-id=\"3631\" data-full-url=\"https:\/\/www.fundacionpersonas.org\/wp-content\/uploads\/2021\/01\/20200915_075559_resized-1.jpg\" data-link=\"https:\/\/www.fundacionpersonas.org\/2020\/09\/15\/el-poder-de-la-normalidad\/20200915_075559_resized-1\/\" class=\"wp-image-3631\"\/><\/a><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/www.fundacionpersonas.org\/wp-content\/uploads\/2021\/01\/20200915_080422_resized-1.jpg\"><img decoding=\"async\" src=\"https:\/\/fundacionpersonas.es\/wp-content\/uploads\/2021\/10\/20200915_080422_resized-1-490x290-1.jpg\" alt=\"\" data-id=\"3632\" data-full-url=\"https:\/\/www.fundacionpersonas.org\/wp-content\/uploads\/2021\/01\/20200915_080422_resized-1.jpg\" data-link=\"https:\/\/www.fundacionpersonas.org\/2020\/09\/15\/el-poder-de-la-normalidad\/20200915_080422_resized-1\/\" class=\"wp-image-3632\"\/><\/a><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/www.fundacionpersonas.org\/wp-content\/uploads\/2021\/01\/20200915_080432_resized-1.jpg\"><img decoding=\"async\" src=\"https:\/\/fundacionpersonas.es\/wp-content\/uploads\/2021\/10\/20200915_080432_resized-1-490x290-1.jpg\" alt=\"\" data-id=\"3633\" data-full-url=\"https:\/\/www.fundacionpersonas.org\/wp-content\/uploads\/2021\/01\/20200915_080432_resized-1.jpg\" data-link=\"https:\/\/www.fundacionpersonas.org\/2020\/09\/15\/el-poder-de-la-normalidad\/20200915_080432_resized-1\/\" class=\"wp-image-3633\"\/><\/a><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/www.fundacionpersonas.org\/wp-content\/uploads\/2021\/01\/20200915_083431_resized-1.jpg\"><img decoding=\"async\" src=\"https:\/\/fundacionpersonas.es\/wp-content\/uploads\/2021\/10\/20200915_083431_resized-1-632x290-1.jpg\" alt=\"\" data-id=\"3634\" data-full-url=\"https:\/\/www.fundacionpersonas.org\/wp-content\/uploads\/2021\/01\/20200915_083431_resized-1.jpg\" data-link=\"https:\/\/www.fundacionpersonas.org\/2020\/09\/15\/el-poder-de-la-normalidad\/20200915_083431_resized-1\/\" class=\"wp-image-3634\"\/><\/a><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/www.fundacionpersonas.org\/wp-content\/uploads\/2021\/01\/20200915_090938_resized-1.jpg\"><img decoding=\"async\" src=\"https:\/\/fundacionpersonas.es\/wp-content\/uploads\/2021\/10\/20200915_090938_resized-1-632x290-1.jpg\" alt=\"\" data-id=\"3635\" data-full-url=\"https:\/\/www.fundacionpersonas.org\/wp-content\/uploads\/2021\/01\/20200915_090938_resized-1.jpg\" data-link=\"https:\/\/www.fundacionpersonas.org\/2020\/09\/15\/el-poder-de-la-normalidad\/20200915_090938_resized-1\/\" class=\"wp-image-3635\"\/><\/a><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/www.fundacionpersonas.org\/wp-content\/uploads\/2021\/01\/20200915_095157_resized-1.jpg\"><img decoding=\"async\" src=\"https:\/\/fundacionpersonas.es\/wp-content\/uploads\/2021\/10\/20200915_095157_resized-1-632x290-1.jpg\" alt=\"\" data-id=\"3636\" data-full-url=\"https:\/\/www.fundacionpersonas.org\/wp-content\/uploads\/2021\/01\/20200915_095157_resized-1.jpg\" data-link=\"https:\/\/www.fundacionpersonas.org\/2020\/09\/15\/el-poder-de-la-normalidad\/20200915_095157_resized-1\/\" class=\"wp-image-3636\"\/><\/a><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/www.fundacionpersonas.org\/wp-content\/uploads\/2021\/01\/20200915_095453_resized.jpg\"><img decoding=\"async\" src=\"https:\/\/fundacionpersonas.es\/wp-content\/uploads\/2021\/10\/20200915_095453_resized-632x290-1.jpg\" alt=\"\" data-id=\"3637\" data-full-url=\"https:\/\/www.fundacionpersonas.org\/wp-content\/uploads\/2021\/01\/20200915_095453_resized.jpg\" data-link=\"https:\/\/www.fundacionpersonas.org\/2020\/09\/15\/el-poder-de-la-normalidad\/20200915_095453_resized\/\" class=\"wp-image-3637\"\/><\/a><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/www.fundacionpersonas.org\/wp-content\/uploads\/2021\/01\/20200915_100322_resized.jpg\"><img decoding=\"async\" src=\"https:\/\/fundacionpersonas.es\/wp-content\/uploads\/2021\/10\/20200915_100322_resized-632x290-1.jpg\" alt=\"\" data-id=\"3638\" data-full-url=\"https:\/\/www.fundacionpersonas.org\/wp-content\/uploads\/2021\/01\/20200915_100322_resized.jpg\" data-link=\"https:\/\/www.fundacionpersonas.org\/2020\/09\/15\/el-poder-de-la-normalidad\/20200915_100322_resized\/\" class=\"wp-image-3638\"\/><\/a><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/www.fundacionpersonas.org\/wp-content\/uploads\/2021\/01\/20200915_110232_resized.jpg\"><img decoding=\"async\" src=\"https:\/\/fundacionpersonas.es\/wp-content\/uploads\/2021\/10\/20200915_110232_resized-632x290-1.jpg\" alt=\"\" data-id=\"3639\" data-full-url=\"https:\/\/www.fundacionpersonas.org\/wp-content\/uploads\/2021\/01\/20200915_110232_resized.jpg\" data-link=\"https:\/\/www.fundacionpersonas.org\/2020\/09\/15\/el-poder-de-la-normalidad\/20200915_110232_resized\/\" class=\"wp-image-3639\"\/><\/a><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/www.fundacionpersonas.org\/wp-content\/uploads\/2021\/01\/20200915_113451_resized.jpg\"><img decoding=\"async\" src=\"https:\/\/fundacionpersonas.es\/wp-content\/uploads\/2021\/10\/20200915_113451_resized-632x290-1.jpg\" alt=\"\" data-id=\"3640\" data-full-url=\"https:\/\/www.fundacionpersonas.org\/wp-content\/uploads\/2021\/01\/20200915_113451_resized.jpg\" data-link=\"https:\/\/www.fundacionpersonas.org\/2020\/09\/15\/el-poder-de-la-normalidad\/20200915_113451_resized\/\" class=\"wp-image-3640\"\/><\/a><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/www.fundacionpersonas.org\/wp-content\/uploads\/2021\/01\/20200915_115421_resized.jpg\"><img decoding=\"async\" src=\"https:\/\/fundacionpersonas.es\/wp-content\/uploads\/2021\/10\/20200915_115421_resized-632x290-1.jpg\" alt=\"\" data-id=\"3641\" data-full-url=\"https:\/\/www.fundacionpersonas.org\/wp-content\/uploads\/2021\/01\/20200915_115421_resized.jpg\" data-link=\"https:\/\/www.fundacionpersonas.org\/2020\/09\/15\/el-poder-de-la-normalidad\/20200915_115421_resized\/\" class=\"wp-image-3641\"\/><\/a><\/figure><\/li><\/ul><\/figure>\n<p class=\"wp-block-paragraph\">One of the main problems faced by people with <strong>#intellectualdisabilities<\/strong> is the lack of knowledge and prejudice on the part of society, something that hinders their integration and access to jobs.  <\/p>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>With this new campaign and through a simple riddle, Fundaci\u00f3n Personas invites people to <strong>imagine a world in which inequality is reduced and defending the Power of Normality<\/strong>.<\/p><\/blockquote>\n\n<p class=\"wp-block-paragraph\">The campaign can be seen since September 15 in the bus shelters located in multiple points of the city of #Valladolid. It has counted with the historic collaboration of the company <a rel=\"noreferrer noopener\" href=\"https:\/\/www.exteriorplus.es\/\" target=\"_blank\">Exterior Plus<\/a> and the illustration is by the Valladolid artist, <a rel=\"noreferrer noopener\" href=\"https:\/\/www.behance.net\/albertosobrino\" target=\"_blank\">Alberto Sobrino<\/a>. <\/p>\n\n<figure class=\"wp-block-gallery columns-3 is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/www.fundacionpersonas.org\/wp-content\/uploads\/2021\/01\/IMG_20200915_204212_resized_20200923_115150703.jpg\"><img decoding=\"async\" src=\"https:\/\/fundacionpersonas.es\/wp-content\/uploads\/2021\/10\/IMG_20200915_204212_resized_20200923_115150703-632x290-1.jpg\" alt=\"\" data-id=\"3642\" data-full-url=\"https:\/\/www.fundacionpersonas.org\/wp-content\/uploads\/2021\/01\/IMG_20200915_204212_resized_20200923_115150703.jpg\" data-link=\"https:\/\/www.fundacionpersonas.org\/2020\/09\/15\/el-poder-de-la-normalidad\/img_20200915_204212_resized_20200923_115150703\/\" class=\"wp-image-3642\"\/><\/a><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/www.fundacionpersonas.org\/wp-content\/uploads\/2021\/01\/IMG_20200915_204215_resized_20200923_115150928.jpg\"><img decoding=\"async\" src=\"https:\/\/fundacionpersonas.es\/wp-content\/uploads\/2021\/10\/IMG_20200915_204215_resized_20200923_115150928-632x290-1.jpg\" alt=\"\" data-id=\"3643\" data-full-url=\"https:\/\/www.fundacionpersonas.org\/wp-content\/uploads\/2021\/01\/IMG_20200915_204215_resized_20200923_115150928.jpg\" data-link=\"https:\/\/www.fundacionpersonas.org\/2020\/09\/15\/el-poder-de-la-normalidad\/img_20200915_204215_resized_20200923_115150928\/\" class=\"wp-image-3643\"\/><\/a><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/www.fundacionpersonas.org\/wp-content\/uploads\/2021\/01\/IMG_20200915_204220_resized_20200923_115150433.jpg\"><img decoding=\"async\" src=\"https:\/\/fundacionpersonas.es\/wp-content\/uploads\/2021\/10\/IMG_20200915_204220_resized_20200923_115150433-632x290-1.jpg\" alt=\"\" data-id=\"3644\" data-full-url=\"https:\/\/www.fundacionpersonas.org\/wp-content\/uploads\/2021\/01\/IMG_20200915_204220_resized_20200923_115150433.jpg\" data-link=\"https:\/\/www.fundacionpersonas.org\/2020\/09\/15\/el-poder-de-la-normalidad\/img_20200915_204220_resized_20200923_115150433\/\" class=\"wp-image-3644\"\/><\/a><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/www.fundacionpersonas.org\/wp-content\/uploads\/2021\/01\/IMG_20200916_140706.jpg\"><img decoding=\"async\" src=\"https:\/\/fundacionpersonas.es\/wp-content\/uploads\/2021\/10\/IMG_20200916_140706-632x290-1.jpg\" alt=\"\" data-id=\"3645\" data-full-url=\"https:\/\/www.fundacionpersonas.org\/wp-content\/uploads\/2021\/01\/IMG_20200916_140706.jpg\" data-link=\"https:\/\/www.fundacionpersonas.org\/2020\/09\/15\/el-poder-de-la-normalidad\/img_20200916_140706\/\" class=\"wp-image-3645\"\/><\/a><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/www.fundacionpersonas.org\/wp-content\/uploads\/2021\/01\/IMG-20200916-WA0006.jpg\"><img decoding=\"async\" src=\"https:\/\/fundacionpersonas.es\/wp-content\/uploads\/2021\/10\/IMG-20200916-WA0006-632x290-1.jpg\" alt=\"\" data-id=\"3646\" data-full-url=\"https:\/\/www.fundacionpersonas.org\/wp-content\/uploads\/2021\/01\/IMG-20200916-WA0006.jpg\" data-link=\"https:\/\/www.fundacionpersonas.org\/2020\/09\/15\/el-poder-de-la-normalidad\/img-20200916-wa0006\/\" class=\"wp-image-3646\"\/><\/a><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/www.fundacionpersonas.org\/wp-content\/uploads\/2021\/01\/IMG-20200917-WA0010.jpg\"><img decoding=\"async\" src=\"https:\/\/fundacionpersonas.es\/wp-content\/uploads\/2021\/10\/IMG-20200917-WA0010-632x290-1.jpg\" alt=\"\" data-id=\"3647\" data-full-url=\"https:\/\/www.fundacionpersonas.org\/wp-content\/uploads\/2021\/01\/IMG-20200917-WA0010.jpg\" data-link=\"https:\/\/www.fundacionpersonas.org\/2020\/09\/15\/el-poder-de-la-normalidad\/img-20200917-wa0010\/\" class=\"wp-image-3647\"\/><\/a><\/figure><\/li><\/ul><\/figure>","protected":false},"excerpt":{"rendered":"<p>&#8216;The Power of Normality&#8221; is the slogan of our new campaign with which, from Fundaci\u00f3n Personas, we want to give visibility to people with #IntellectualDisability from the perspective of their inclusion in a normal life. In this campaign, you can play to find Sara, Luis or Dani, through fun illustrated riddles placed in the different [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":13660,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[624],"tags":[1127],"class_list":["post-20376","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fundacion-personas","tag-campaigncovidintellectual-disabilitythe-power-of-normalitypeoples-foundationillustrationinclusiongamemarqueesnormalnormalityadvertisingoutdoor-advertisingchallengevisibiltyvisibility"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>New campaign: &quot;The Power of Normality&quot;. | Fundaci\u00f3n Personas<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fundacionpersonas.es\/en\/new-campaign-the-power-of-normality\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New campaign: &quot;The Power of Normality&quot;. | Fundaci\u00f3n Personas\" \/>\n<meta property=\"og:description\" content=\"&#8216;The Power of Normality&#8221; is the slogan of our new campaign with which, from Fundaci\u00f3n Personas, we want to give visibility to people with #IntellectualDisability from the perspective of their inclusion in a normal life. In this campaign, you can play to find Sara, Luis or Dani, through fun illustrated riddles placed in the different [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fundacionpersonas.es\/en\/new-campaign-the-power-of-normality\/\" \/>\n<meta property=\"og:site_name\" content=\"Fundaci\u00f3n Personas\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/FPersonas\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-15T09:08:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-07T12:41:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fundacionpersonas.es\/wp-content\/uploads\/2021\/10\/FICTICIO-MUPI-FINAL-scaled-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2076\" \/>\n\t<meta property=\"og:image:height\" content=\"2560\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Comunicacion\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@fpersonas\" \/>\n<meta name=\"twitter:site\" content=\"@fpersonas\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Comunicacion\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/fundacionpersonas.es\\\/en\\\/new-campaign-the-power-of-normality\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/fundacionpersonas.es\\\/en\\\/new-campaign-the-power-of-normality\\\/\"},\"author\":{\"name\":\"Comunicacion\",\"@id\":\"https:\\\/\\\/fundacionpersonas.es\\\/en\\\/#\\\/schema\\\/person\\\/7b8ead9feec9b8087ca00f4cb7b41669\"},\"headline\":\"New campaign: &#8220;The Power of 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